THE SOGOYAN SIGNATURE

 

 

 

IceLink Timepieces are without a doubt, one of the most exquisite timepiece endeavors since the history of watch-making, more formally known as Horology. IceLink’s R&D into the imaginary allowed Founder Andy Sogoyan to bring his dream to reality. With an invisible liquid called IceFuel®, IceLink diamonds appear to float across a field of fresh snow, sending mesmerizing sparks of sunlight out with each movement of the wrist. IceLink quickly became the go-to watch of movers and shakers in almost every industry, including a raft of celebrities who shared Sogoyan's affinity for all that is big and bejeweled. Simply put, it was the desire and passion to develop unique timepieces, each a work of art for the individual who plans to wear it.

In the IceLink kingdom, every individual exhibits strength and solidarity — Knowing this the first essential element which preserves and sustains the voyager’s mission. "Ice," like a Diamond, is a simple carbon formula which holds its strength and form and over time, expressing the endurance of every unique individual who wears IceLink’s jewelry and timepieces. As Andy Sogoyan says, “Keep Shining!"

To be Linked is an essential part of IceLink’s brand mission. We feel those who emblazon IceLink watches and jewelry, feel connected to the people they work with and the places they go to. The Traveler, The Entrepreneur, The Pilot, The Astronaut, The Business Mogul, and of course, You — no matter what you do #GETLINKED

 

Andy Sogoyan began to take note of renewed consumer interest in high-end watches, and he became intrigued with the idea of producing a gem-inspired version.  It was a natural linkage and progression, so he set out to create watches that could easily double as jewelry.  But he realized the timepieces needed to be as impeccably crafted on the inside as on the outside, and so began a long series of trips to Switzerland to study the craft of horology.    The crossover into fine watch making was facilitated by Sogoyan's passion for the finest materials and meticulous finishing. 

 

It was also bolstered by his daughter Suzy's passion for the business.  For the past several years, IceLink has been very much a family affair.   Intrigued by the operations at the factory from a very young age,  Suzy would beg her father to let her come to work.   She quickly found her place in what at the time was a male dominated environment, and literally grew up with the brand.  Today, with an M.B.A. from Woodbury University.  Suzy manages all brand development.

 

IceLink continues to evolve, surprise and delight both jewelry and watch aficionados everywhere.   Some consider the generous gems to be the icing on the cake of a fine Swiss-made watch, while others see the diamonds as the cake itself.   Either way, with IceLink, Sogoyan has created a gem of a timepiece for anyone who shares his belief that "life is too short not to shine."

 

IceLink's headquarters are now on Swiss soil,  but the brand will remain with the style and attitude of Sogoyan's adopted and much loved Los Angeles.

 

 

 

A Father-Daughter Enterprise

 

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Founder Andy Sogoyan followed a somewhat unconventional path to watchmaking stardom —taking the road less traveled. Born in 1963 in Yerevan, Armenia in what was Historic USSR, he came from a long line of jewelers.   At the young age of only thirteen, he moved with his family to Los Angeles, and began working in his uncle's jewelry store while attending Hollywood High School.  His uncle only made jewelry for women at the time, but Sogoyan offered to help him design a line for men as well.   Taken by the success of the line which was inspired by his Hollywood surroundings, and his craze for diamonds, Sogoyan embraced the talent that was in his blood and took his designs to the next level. watches and jewelry. 

It's not easy for a newcomer to make a splash in the traditional and rarefied world of fine watch-making, but that's exactly what IceLink did in 2007 when it unveiled its 6Timezone piece at Baselworld.  This iconoclastic model would soon become an icon, and shake up a notoriously staid industry, both literally and figuratively.  IceLink's creator, Andy Sogoyan, a jeweler by trade with a taste for all things extravagant, decided to suspend dozens of diamonds in one of the oversized watch's six dials.  One of the first famous fans of the 6Timezone "Snow" watch was Taboo from the infamous Black Eyed Peas' pop group, who landed the timepiece in hundreds of magazines and newspapers worldwide.   Sogoyan attributes an ever-growing list of aficionados to his willingness to take luxury to its pinnacle.   He has created diamond cell phones, tiaras, cufflinks, and of course, over-the top custom watches for the likes of sports figures and celebrities alike.

 

In the early '80s, his own jewelry manufacturing company, CA Links, Inc., would become one of the largest urban jewelry wholesalers in the world.   Taking design cues from the pop culture of the day (Sogoyan was a huge fan of Mr. T from "The A Team"), he began to think big and bold.   Sogoyan's exuberant pieces, exquisite materials and impeccable quality were met with enthusiasm. He embraced early hip-hop style, and his rope chains, anchors, and big flashy crosses were among the first to market.   Today, CA Links INC., the 10K CAL and 14KCAL products remain as a leader in the industry while Sogoyan's son Dino has taken the reins of the manufacturing side of all projects. We at IceLink Watch Company pride ourselves on the Sogoyan Signature touch embellishing pieces with flooded diamonds and stand out designs.